Saturday, March 3, 2012

Carolyn Howard-Johnson - Frugal Book Promoter

Carolyn Howard-Johnson is a multi award-winning novelist and poet. She is also the author of the award-winning series of books for writers, How to do it Frugally. Carolyn has been an instructor for nearly a decade at the renowned UCLA Extension Writers’ Program. She is visiting Writers in Business to announce her newest release, the second edition of the Frugal Book Promoter.

Welcome Carolyn! Congratulations on your new book! Please tell us about it.

The new edition of The Frugal Book Promoter is bigger (nearly twice as big!) and updated. This edition even has its own subtitle to reflect the broader audience it appeals to. It is - “Ta Da! How to get nearly free publicity on your own or by partnering with your publisher.” But it still has all the award-winning qualities of the first edition, maybe even more! This book is the self-promoter’s bible.

I’ve learned a lot from reading your books! You share great ideas that are affordable and easy to put into action. Could you share one tip with my readers?

Sure, the Internet is traditionally a place where freebies abound. To assure traffic to your site, give something away. E-books are a good way to start because they cater to our need for instant gratification (and information!).

I understand you have received some influential endorsements for this book.

Yes, Dan Poynter, author of The Self-Publishing Manual said “The most expensive parts of book promotion are the mistakes. This book will save you time and money.”

It has been honored by USA Book News and Los Angeles Book Festival.

Tony Eldridge, author and blogger at Marketing Tips for Authors also endorsed my book. He wrote “I love this is the answer to an author's prayer. Most authors are shocked and unprepared for the marketing that goes into having a successful book. Carolyn creates a resource that you'll go to again and again for advice and instructions on promoting. Seldom do I see a resource packed with as much practical information as I see in The Frugal Book Promoter II."

This praise is well deserved. You have authored several books on effective, frugal promotion and I understand you also offer a newsletter for writers.

My newsletter, Sharing With Writers Sharing With Writers, is published semi-monthly and offers useful tips for writers including the craft of writing, marketing, promotion, editing and social networking. It’s a place where writers can come to learn and share what they know.

You can sign up for the newsletter by sending an email to Learn more about the Frugal Book Promoter and Carolyn’s other outstanding books by visiting her online at How to do it


  1. What a neat blog this is. I am so proud to be part of it. I apologize for the delay in getting to you. I had a couple of speaking engagements this weekend. Pretty full.

    I will, of course, do a formal thank you in my newsletter. With a link to your blog. Everyone author should know about it--and your book! (-:


  2. Great tip on the ebooks! I've been working on some for my crafting web site. Sort of "how-to" ebooks. I'm hoping it helps more crafters find my site.

  3. Your newsletter is so helpful! I'm new at this and find your newsletters to be one of the best available for authors. Any other new marketing books in the works?

  4. Carolyn, You are a powerhouse of energy and information! I appreciate all you do!



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