Carolyn joins us today to tell us more about this updated title.
Your first edition of The Frugal Book Promoter changed the way authors view their role in marketing their titles. What can we expect in this revised edition?
The content has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.
You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
Specific updates include:
~ The basics that make you into an on-your-own publicist or a great partner
~ Chapters on what I call the "game changers"
~ Information on using online bookstores to your benefit
~ Making your blog actually work for you
Wow... this sounds amazing! You mentioned offering suggestions on how to work with technology. Can you share some of that information?
Sure, this new edition covers how to use the e-book format to promote sales, provides information on how to use Google Alerts to their full advantage and how to put together Power Point presentations. All very timely promotional tips.
I understand you have received rave reviews for this new edition including one from self-publishing guru Dan Poynter.
Yes, here are a few.
"If you're going to read only one book to get other people to read your book, it should be this one."
~ Tim Bete, director Dayton University's Erma Bombeck Writers' Workshop
" Unlike other books and articles on the subject, this one is detailed--and it's chock full of ideas that even seasoned book promoters will not have tried."
~ Dallas Hodder Franklin, editor of SellWritingOnline.com
"Howard-Johnson has the comforting tone of a mentor and writes with the precision of a surgeon."
~ Francine Silverman, author and editor of Book Promotion Newsletter
"The most expensive parts of book promotion are the mistakes. This book will save you time and money."
~ Dan Poynter, author of The Self-Pubishing Manual
Carolyn, thank you for joining us today to share your exciting news! How can we order a copy of the revised book?
You can order it online through my web site Frugal Book Promoter and through Amazon.com.
You can also visit Carolyn online at HowtodoitFrugally.com. She also offers a newsletter and blog filled with useful information.
Brigitte, thank you for this. I'm excited about this update. I know the first edition helps so many because they tell me so and I know this second edition will be even more helpful--even to those who might have the old edition. Let me know when I can help you out. I'm going right now to add your blog to my blog roll at www.sharingwithwriters.blogspot.com because your topic is needed by so many of us!
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Carolyn
OMG! I'm so excited you've updated this book. It was the very first book I read when I decided to self-publish!! Your book was my guide. :)
ReplyDeleteCarolyn,
ReplyDeleteI've been following you for years and am consistently impressed by your writing. I have a lot to learn!
Oh Carolyn, I just love your writing!!!! All of your books have been so helpful to me. Are you working on any new books about Frugal marketing?
ReplyDeleteCan you tell me more about what you mean by "Game Changers"?
ReplyDeleteI couldn't find the sign up link for your blog on your web site. Will you post it here for me?
ReplyDeleteCarolyn ----- Do you cover using FB and Twitter to promote books? I know there's got to me more I can do to promote my suspense novels - but can't quite figure out what. Does this new edition provide information on how to use these forms of media?
ReplyDeleteHow exciting to se so many of you here! James, what an adorable thing to do, let me know. But the book is for those who are traditionally published, too. I know. I've done it both ways and the author's involvement is still important.
ReplyDeleteBest,
Carolyn
s.ferguson, yep! That's one reason I updated to a second edtion. When TFBP was first published, no one was blogging and FB wasn't around--I don't think. And certainly not Twitter. I try to make using these social networks frugal of time for writers. (-:
ReplyDeleteBest,
Carolyn
s. ferguson, my blog was selected by Writer's Digest as 101 Best Website. It's at www.sharingwithwriters.blogspot.com. and you can subscribe and get your little avatar on the site by using the Google subscribe form in the left column. There's also a way to do it there with Feedblitz. (-:
ReplyDeleteBy the way, I'd also be happy to help you subscribe for my newsletter if you'd like. Just e-mail me with SUBSCRIBE in the subject line and I'll do it for you. I'm at hojonews@aol.com.
Best,
Carolyn
Tyler, we all know everyone is using the term "game changers" these days...to mean something that makes things entirely different than they were before. Sort of like a first plot point in a novel. (-: But in my book I use it to refer the huge influence that online bookstores, social networks, etc have had on marketing books. And many of those were not in the first edition. I just love them because we can reach so many people with ease using them.
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Carolyn
Sage and Abbys, I think of this edition of The Frugal Book Promoter AS a new book on marketing. The basics are all there but sooooooo much new has happened since 2004 when the first edition was published. I don't think you'd be disappointed with a new copy. As an example, are you using QR codes in your promotion at book fairs?
ReplyDeleteBest,
Carolyn
s. ferguson...in addtion to info on Twitter and FB, there is a list of ways to examine books of fiction so they can be more easily promoted. It's easy to find stuff like this because I do my own index (which my husband says is "excessive" (-; ) and that helps writers find exactly what they need on any given topic.
ReplyDeleteBest,
Carolyn
Carolyn: Thank you for joining us and sharing your exciting news! It is always a pleasure to work with you.
ReplyDeleteBlog Followers: I encourage you to visit Carolyn's web site to read more about her successful frugal marketing techniques and to purchase her books. Her knowledge in this area is extensive and well worth the cost of purchasing her book.
Yeah!! I guess those are BIG game changers.
ReplyDeleteHmmm.... You mentioned using "QR codes in your promotion at book fairs"... what is that?
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