Sunday, August 28, 2011

Two Vital Writing Lessons Taught by Modern Media

As social media hubs like Twitter and Facebook become ever more present in our everyday lives, more and more criticism begins to surface about them.

There is no denying that social media has revolutionized the way in which our modern society lives and communicates. With much of our social existence created online, it is hard to deny that social media hasn't had some sort of positive influence on modern society. However, as it goes with anything that is highly praised, social media communication is also heavily criticized.


People often put down Facebook and Twitter for being an expression of incomplete thoughts and inadequate arguments. While this can most certainly be the case, there are several aspects of social media interaction that positively influence our ability to communicate via written word. The following two aspects of social and modern media communication can teach valuable lessons in professional and persuasive writing.

Be Concise

Modern media communication generated through Facebook, Twitter, and text messaging is often criticized for limiting discourse to 140 characters. While this argument is somewhat understandable, character limits can teach a worthwhile writing lesson. With a limited amount of space to express your thoughts, we are forced to create clear and concise sentences. Precision is key to any genre of writing.

Twitter and text messaging force users to compose clear, concise, and direct points. These general writing skills are invaluable within the professional writing world. Whether you are creating business memorandum, professional email, or technical document, every sentence must be clear and to the point. All too often, our writing becomes convoluted with drawn out sentences filled with unnecessary adjectives and complicated verbs.

Twitter and text messaging have forced us to limit our sentences and narrow our arguments. Clear concise writing creates clearer understanding and stronger discussion.


Know Your Audience

Another aspect of modern media that can translate well to strong business writing is reading and understanding your audience. A huge part of successful writing is understanding who you are writing for. Of course, reading your audience is also one of the most challenging aspects of writing to master.

In order to gain a clear perception of who you are writing to/for, you have to understand what your goal is, who you want to listen to you, what those listeners want to hear all things that are difficult to pinpoint.

Social media, however, makes it significantly easier to pinpoint your audience and cater to their interests. For example, when someone Tweets a message, they consider who will be viewing this message. Just as you would not necessarily Tweet the same thing to your boss or family that you would your friends or siblings, writers must also evaluate their audience carefully. Public discussion using writing word (such as on Facebook or Twitter) intrinsically involves evaluating your audience.

This guest post is contributed by Lauren Bailey, who regularly writes for best online colleges. She welcomes your comments at her email Id: blauren99 at gmail dot com.

Monday, June 27, 2011

2011 Mileage Deduction Rate Change

IRS changes the amount we can deduct for business mileage. New rate for July 1 - December 31, 2011.

Learn more here.

Saturday, May 28, 2011

Fantasy & Mystery Author A.J. Walker - Roots Run Deep

Fantasy and mystery author A.J. Walker joins us today at Writers in Business. He is a new voice in genre fiction. An archaeologist and medievalist by trade, his first fantasy novel, Roots Run Deep, was recently released by Double Dragon. LL-Publications will release his mystery novella, Murder at McMurdo, in June. You can check him out at his blog, where he writes his popular Medieval Mondays posts.

Welcome! Tell us a bit about your latest book, Roots Run Deep.


It’s heroic fantasy with a new twist. The tale follows the adventures of Kip Itxaron, a goblin living in a human-dominated kingdom that treats her people as second-class citizens. Kip isn’t very heroic: she’s a semi-reformed thief, an unlucky gambler, and a mediocre sorceress. Unlike a lot of heroic fantasy, her quest doesn’t magically transform her into some superhuman (or should I say supergoblin). It makes her deal with her limitations and try to work beyond them. There’s a romantic element too. As the blurb says:

She fought her way up from a shanty town to a palace in order to change the world, but her hardest challenge was to change herself.

When a small-time goblin gambler falls in love with a deposed human king, the least of her worries is his vengeful usurper. Kip Itxaron has to follow religious visions despite having lost her faith, unite her squabbling people, find the fabled Lost Tribe of Goblinkin, overcome her fear of battle, and somehow be a leader to a people who have never had one.

But that’s nothing compared with loving someone who reminds her of every man she’s ever hated. Human men can barely be called male. Pasty skin, weak bodies. . .they don’t even have tusks! Not to mention that when he was in power he treated her people just as badly as the rest of them. Kip can see he’s changed, but has he changed enough? Can she change enough?


I've been contemplating the ebook format for several of my books. Has it been a positive experience for you?

It’s been a crazy ride. Double Dragon is a great publisher to work with. They’re very professional and helpful during every stage of the editing and publishing process. They made it easy.

The hard part comes now, when I have to promote the book. In these days of the Great Recession nobody is going to promote your book for you. Writers need to interact with their potential readership and earn name recognition. I chose the word “earn” on purpose. Simply spraying the Internet with promotional blather isn’t going to sell any books. You need to entertain and inform people for free before they’ll give you money to do the same. This is why I started the Medieval Mondays series. It’s taken off, getting lots of hits and tweets. Hopefully that will encourage readers to take a chance on my book.

This is my first virtual book tour and it’s a steep learning curve. Any free advice will be highly appreciated!

What have you learned about the business side of writing?

I’m a newcomer in the writing world so I’m not the best person to ask. I think the best advice I can give is to keep your day job. Your first epublished novel is not going to buy you beachfront property in the south of France. What it will do, assuming you promote it enough, is give you a foothold in the publishing world.

I’m amazed by people who write for a living. Sean McLachlan over at Mid-List Writer has his tenth book coming out in October and is a professional blogger as well. He works 50-hour weeks and has to hustle constantly to get contracts. Famous horror writer Brian Keene has published more than 25 novels. He took a hit last year when his regular publisher Dorchester nearly collapsed, but he recovered quickly because he’s become such a name that other publishers scrambled to sign him up. Looking at his hectic tour schedule you can see that this leading writer knows the value of self-promotion and meeting his audience.

The best business strategy for a new writer, or even an experienced one like these guys, is to keep working at your craft and your public profile constantly. It never ends!

Thank you for being with us today. Where can we find your book and how can we learn more about your writing?

Roots Run Deep is available direct from Double Dragon, from the Kindle Store, and from many other outlets that sell ebooks. You can visit me online at AuthorsDen and GenreAuthor.Blogspot.com.

Sunday, May 22, 2011

Michelle Dunn's newest book, The Guide to Getting Paid

Michelle Dunn is an award winning author and columnist frequently featured in the Wall Street Journal, CNN and Forbes. She has over 24 years experience in credit and debt collection. Her newest book, "The Guide to Getting Paid, Weed Out Bad Paying Customers, Collect on Past Due Balances and Avoid Bad Debt”, was just released by Wiley Publishing and is now available on Amazon.

How big a problem is debt collection for small businesses, including writers?


Debt collection has always been a problem for small business owners but due to the economy it has become an even bigger problem that is even harder to solve.

Small business owners go into business because they are good at a particular thing, and that is what their business is usually based upon. Most small business owners are not experienced in debt collection and so when it comes up – they have a problem. A problem they don’t know how to avoid, a problem that they don’t realize is preventable and a problem they want to ignore and hope that goes away.

How do you collect the money that is owed to you?

The most effective way to collect any money that is owed to you is to make a personal visit to the person who owes you the money and ask for it. Most business owners do not want to do this – and so I offer the second most effective way to get paid, which is making a phone call.

My advice when someone owes you money:
1. Visit them and ask for it.
2. Start buying your morning coffee where they get theirs – and say good morning.
3. Call them
4. Call them again
5. Keep calling them
6. Send a collection letter
7. Put their account on hold
8. Report the debt to a credit bureau
9. Revoke their credit
10. Send a final notice in a flat rate priority mail envelope
11. Take them to court


What are the most effective/least effective tactics?

Most effective:
Personal visits
Phone calls
Revoking credit
Putting an account on hold
Collection letters sent in non-traditional ways
Offering solutions to continue having a relationship while getting paid
Credit reporting
Court

Least effective:
Ignoring the account and hoping they will pay
Not calling because you don’t want to make them mad
Not having a signed credit application
Not having specific payment terms that the customer is aware of
Not contacting the customer
Accepting their excuses and still not getting paid

These are very helpful suggestions, thank you Michelle. I understand in addition to writing and marketing your books, you are a self syndicated columnist for 10 newspapers and publications as well as an Editorial Advisor for "Collector Mentor" magazine. How can we learn more?

You can reach me online at MichelleDunn.com and Credit-and-Collections.com.

I'm offering a free e-book to your readers for a limited time. It is called "Effective Collections: A Proactive Approach to Credit Management". You can check it out and download a copy here.. You can find my new book on my web site and on Amazon.