Revised - Frugal Book Promoter: Carolyn Howard-Johnson

Carolyn Howard-Johnson has just released the revised, second edition of her award winning book, The Frugal Book Promoter.
Carolyn joins us today to tell us more about this updated title.

Your first edition of The Frugal Book Promoter changed the way authors view their role in marketing their titles. What can we expect in this revised edition?

The content has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.

You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

Specific updates include:

~ The basics that make you into an on-your-own publicist or a great partner

~ Chapters on what I call the "game changers"

~ Information on using online bookstores to your benefit

~ Making your blog actually work for you

Wow... this sounds amazing! You mentioned offering suggestions on how to work with technology. Can you share some of that information?

Sure, this new edition covers how to use the e-book format to promote sales, provides information on how to use Google Alerts to their full advantage and how to put together Power Point presentations. All very timely promotional tips.

I understand you have received rave reviews for this new edition including one from self-publishing guru Dan Poynter.

Yes, here are a few.

"If you're going to read only one book to get other people to read your book, it should be this one."
~ Tim Bete, director Dayton University's Erma Bombeck Writers' Workshop

" Unlike other books and articles on the subject, this one is detailed--and it's chock full of ideas that even seasoned book promoters will not have tried."
~ Dallas Hodder Franklin, editor of SellWritingOnline.com

"Howard-Johnson has the comforting tone of a mentor and writes with the precision of a surgeon."
~ Francine Silverman, author and editor of Book Promotion Newsletter

"The most expensive parts of book promotion are the mistakes. This book will save you time and money."
~ Dan Poynter, author of The Self-Pubishing Manual

Carolyn, thank you for joining us today to share your exciting news! How can we order a copy of the revised book?

You can order it online through my web site Frugal Book Promoter and through Amazon.com.

You can also visit Carolyn online at HowtodoitFrugally.com. She also offers a newsletter and blog filled with useful information.

Making a Living Online as a Copywriter: Mission Impossible? by Kristine M. Smith

Kristine M. Smith has been a freelance writer for more than 35 years and a professional copywriter since 2007. The author of six books, her most recent title is SERVAL SON: Spots and Stripes Forever, a cautionary true story about what it’s like to own—and be owned by—a wild cat. Endorsed by several high-profile animal advocates, SERVAL SON debuted at #2 and #4 in two categories on the day it was released at Amazon (Sept. 1, 2011). She joins us today to share her tips on making a living as a copywriter.

Making a Living Online as a Copywriter: Mission Impossible?

Back in the day—not all that long ago—it was entirely possible to hang a shingle at Elance and other online freelance websites, take a battery of tests, post a portfolio of your best work, and within months hit some semblance of a stride and begin to make a living. It happened for me that way back in 2008-2009.

Things have changed dramatically.

Even those of us with stellar ratings from clients and hundreds of projects under our belts are finding the freelance jungle a tedious, tangled tribulation these days. It seems the bigger and better-known a freelance site gets, the worse it becomes at doing what it set out to do: serve as a matchmaker between buyers and providers.
Unfortunately, at the moment Elance happens to be the best known (and best) freelance website out there (in my opinion) so until a competitor comes along that is willing to do right by its buyers and sellers again, Elance it is. I have an awfully secure feeling that they’ll get their comeuppance one day when a group of savvy Creatives gets together and decides to do it right. At that point Elance will have to straighten up, change what it’s doing wrong, or die a sadly well-deserved death.

Flashback
Just a year ago as I write this, providers (that’s what we’re called at Elance and at other sites) were able to ask questions (via a Public Message Board) of prospective “employers” (buyers) to clarify project parameters whenever a project description lacked vital details and to make sure the association would be a win-win for both parties. Not anymore.

Recently Elance decided that providers now must pay one or more connect fees (depending on the monetary value of the project) just to ask follow-up questions if a project description is incomplete! This has effectively priced the service out of most beginning providers’ ability to pay and has caused long-time providers to initiate strategies that will allow them to head for the exits as soon as practical without losing their shirts.

Charging providers to pay connect fees in every instance where project parameters need to be clarified (which is at least 50% of the time) makes about as much sense as charging job seekers to pay for the preliminary interviews they get with employers to find out what a total job entails and whether it’s a good fit. On the face of it, it’s completely ludicrous.

This new wrinkle has caused the search for good projects to take two to three times longer and to cost two to three times more in connect fees. If a project description is inadequate (which happens most of the time), all you can do to escape a connect fee is to submit a violation report that tells Elance “Insufficient detail to bid reliably” and hope that the powers-that-be will de-list it before someone else bids blind on it and lands it.

I have developed a content questionnaire, a multiple-page document of kudos from over 100 clients, and an article that instructs buyers how to write a complete project description when seeking copywriters. Whenever I find a project that intrigues me enough that I decide to pay a connect fee to bid tentatively on it until I learn more, I attach these three documents to the bid.

It’s no surprise that some potential buyers/employers balk when they see the attachments because they then understand what their part of the bargain must be in order for me to hit their project out of the ball park for them. Others are extremely appreciative that I care enough to show them what’s needed so the project can be completed to their vision in a fraction of the time it would take otherwise (and hence at less cost to them).

Incidentally, the three documents act as a great screening device. The kudos pages prove my value; the PD page educates the buyer; the content questionnaire solicits what I need to know to bid reliably and helps me discern if the buyer is someone I really want to do business with.

If a buyer isn’t willing to collaborate by filling out the questionnaire, or provide sufficient parameters so I can bid reliably, it’s a red flag and my first indication that—should I elect to take the job—I’d better charge significantly more than I would for a buyer who’s willing to do their fair share. After all, business owners know their customers, their product or service, and their USPs (unique selling propositions) like the back of their hands. If they don’t, that’s a red flag, too: the project will be more time-consuming research-wise and may require one-on-one counseling with the buyer. And if a buyer can provide testimonials as well, your job as a copywriter is that much simpler and becomes making what they offer so irresistible that only a nincompoop would go anywhere else!

Ready to Roll?
I know that what I’ve outlined here sounds discouraging, but if you’re a talented copywriter who can compete well in the space between a vast army of offshore (third world, English-as-a-second-language) and/or hobbyist writers and the handful of superstars who ask a bundle for their services, go ahead and throw your hat into the ring. In this economy, do whatever you have to do to bring home the bacon. If you can write (or edit) (or proofread) (or build websites), don’t hesitate.

I’ll be happy to send you my Content Questionnaire and the Elance article to get you started. Feel free to adapt the Content Questionnaire to make it your own. The Elance article will help you see what a complete project description (PD) should look like.

5 Quick Tips
Never bid blind. If a PD isn’t complete, report it to the website and move on unless you’re so intrigued by the partial description that it just won’t leave you alone.

Be sure your project is funded before you work on it. Grab-and-go “will you write this on spec” folks are out there ripping people off right and left. Don’t fall victim to them.

Read the buyer’s/employer’s feedback for other projects s/he has funded before bidding. Don’t risk your budding reputation on a chronically cranky character.
Take the website’s battery of pertinent tests. Don’t self-rate if given the option. Few people believe self-rated claims.

Post a portfolio at the website as soon as you can. If you don’t have anything to show at first, ask your clients whenever you get a great rating if you can post what you’ve written for them in your portfolio. (Unless they’ve asked you to sign a Non-Disclosure Agreement, most will be happy to let you do that.)

Thank you Kristine! You can visit Kristine online at KristineMSmith.biz. Her email address is kristine m smith AT msn DOT com (all one word).

©2011 by Kristine M. Smith. Published here with permission.

MomWriters - Outstanding Support & Encouragement

MomWriters is an online group of mothers who band together to support and encourage each other. Their web site MomWriters.com provides an overview of the organization. However, the heart and soul of these women writers shines through the Yahoo online group.

Here daily conversations include requests for sources for articles, promotional & marketing suggestions, discussion regarding experiences with various publications and questions about what to charge for a writing project. In addition, since members are moms, parenting questions, goals and ideas are shared. There is no cost to join the group or dues to pay for continuing membership.
Carma Haley Shoemaker is a moderator at MomWriters. Carma, please tell us more about MomWriters.com.

There are writers out there who don't have support in any aspect in their life when it comes to their writing. They want to write -- it pains them they want it so badly. They do it in secret if they have to. They have tried to share it with their family and friends but have received feedback such as, "Why would you want to do something stupid like that?" or "You can't write -- you're not a real writer!" or maybe even, "Who do you think you are? J.K. Rowling?" Their efforts may be met with laughter, or anger, and it makes them feel that writing is not worth all of "this," so they quit, they don't write anymore.

Momwriters gives these writers a place to turn for support when no one else will support them. We offer them a place to say, "I want to write but my family says ..." and we listen, we hear them, and we know how they feel because more than one of the 1700+ of us have been there. We let them know that it is okay to write and that they CAN do it. We help them see that if they want to write -- if writing is what they really want to do -- then a non-supportive family of friends who don't understand should not stop them.

We have all been "beginners" at one time in our lives and we all know how scary it is. By offering each other support, Momwriters helps to make the whole process a little less scary.

Thank you Carma. If you are a mom who writes and is looking for support, visit MomWriters.com and sign up for the MomWriters Yahoo online group.

Brenda Whiteside's Debut Novel- Sleeping with the Lights On

Today we welcome Brenda Whiteside to Writers in Business. Brenda has been writing all of her life in one way or another from the captions on her childish artwork to teenage psychedelic scrolls to her current novel. After publishing several short stories, she turned to writing novels.

Brenda, tell us about your debut novel.

My first novel, Sleeping with the Lights On, was published by Wild Rose Press in the summer of 2010.

What is it about?

Sandra Holiday thinks she’s met the man to end her years of less than perfect choices; choices that not only derailed her travel-related career plans but also left her single and broke.

Carson Holiday, a Las Vegas country crooner with swoon-inducing good looks, spent his adult life pursuing a recording contract and love, never holding on to either. After eighteen years, he drops back into Sandra’s life, reigniting an attraction he can’t deny.

When Carson reappears, Sandra must choose again. Only this time, nothing’s as it seems. A secret admirer, a redheaded stalker, and an eccentric millionaire throw her on a dangerous path, with Carson her only truth.

As life confronts her with yet another turning point, will her decisions find her eternally sleeping with the lights on – or will she finally discover a way to turn them off?

Are there any other books in the works?

Yes, An Elfin Secret will be released in November 2011 as part of an anthology (Warm Christmas Wishes); Tattoos, Leather and Studs will release in November 2011 as a short e-book; Honey On White Bread, a novel, will release in January 2012; and It Happened After Midnight, a novelette, will release in 2012.

Congratulations on the success of your writing! What inspires you?

I have two main sources of inspiration. One is real life stories of people close to me. Sometimes an event someone experienced will be a springboard for my book and other times it might be a path of discovery that person is on.

My second source of inspiration is maturity. I enjoy writing about women who are 40 plus and having an adventure of the heart or taking a new direction in their lives.

My life is also blessed with three creative soul mates; my son (a singer/song writer), my husband (an excellent photographer), and my dog, Rusty (the smartest dog in the world).

Brenda is available for book club and speaking engagements. You can find her online at BrendaWhiteside.com.